Mike Sheeks · Marketing Intelligence
Things I made because nobody else was going to.
I'm a builder. I solve problems by creating things that should have existed already.
From custom software and websites to automations and creative projects, I like making complicated things simple. If there's a better way to do it, I'll find it. If there isn't, I'll build it.
The Book
Children's picture bookA different kind of project, but built for the same reason as everything else on this site.
Written by Michael Sheeks
Oscar and the Omniglass
A picture book for elementary readers about empathy, resilience, and the idea that everyone is carrying something you can't see from the outside.
I wrote it as a gift for my wife's classroom, and it turned into something much bigger. Kids are navigating a lot right now. I wanted a story that reminds them kindness and understanding land harder than they think.
Tools
Internal softwareI build internal software for marketing teams that solves the problems they deal with every day. Most of it started because the same workaround kept wasting time. The goal is simple: build tools that are fast, affordable, and actually make people's jobs easier.
Spectra
Builds Google Search ads and lets you preview them in a realistic search results view before you publish. It also helps with the campaign setup that usually gets overlooked: bidding strategy, budget recommendations, ad scheduling, match types, geo targeting, extensions, and a starter negative keyword list.
Spec Audio Generator
Enter a business name and it creates a 30-second radio spot with a script, AI voiceover, and background music. Choose the style you want, and it generates something you can actually play for a client instead of reading from a script.
Radius Map
Enter an address, choose a radius, and instantly see the area your campaign will cover. It's a simple way to make geo targeting easier to explain and spot mistakes before a campaign goes live.
Spectra is available publicly. The other two are internal tools, but I'm always happy to give a demo.
Sites
Client workMost of these are designed by crotzer.co. Once the design is finalized, I turn it into a fully functional WordPress website. I build them in Elementor, and bring in Crocoblock when the project calls for more advanced functionality.
The goal is a site that not only matches the original design, but is fast, easy to manage, and something the business owner can update without needing a developer every time they want to make a change.
Higley Construction
Residential and commercial remodeler, voted Clarksville's best contractor. Split into separate residential and commercial paths so two very different buyers each get their own funnel to a free estimate.
Reda Home Builders
New construction in Clarksville. Built around a browsable floor plan library with Matterport walkthroughs, plus a relocation section aimed at people moving into the area who don't know the market yet.
Beachaven Auto Care & Towing
Two locations, nine service categories, and 24/7 towing, with dedicated pages for each surrounding town so the emergency searches land somewhere relevant instead of the homepage.
DCW Cabinetry
A one-man custom cabinet shop competing against big box stores. The whole site leans on the difference: build quality, a gallery, and a free 3D design as the offer instead of a generic quote form.
Lyndon's Salon & Spa
A rebuild for an established Aveda salon with two Clarksville locations. Nine service categories reorganized so someone booking a haircut and someone booking a massage each get there in one click.
New York Pizza Depot
New York Pizza Depot is a locally owned pizzeria in Clarksville, Tennessee, serving authentic New York-style brick-oven pizza made with fresh, house-made dough. NYPD serves up classic cheese and specialty pizzas, calzones, stromboli, wings, garlic knots, and more, bringing a true taste of New York to the Fort Campbell and Clarksville community.
How I work
Approach & stackMost of what I build starts with someone else's problem. I hear about something that isn't working, and my first instinct is to figure out why. The first thing I ask is whether someone has already solved it.
If they haven't, I build it. If they have, I look for a way to make it better, simpler, or easier to use.
I've never believed the most expensive solution is automatically the best one. A lot of the tools I build come from asking, "Why does this cost so much?" More often than not, there's a way to get the same or even better results without spending a fortune. Good tools should solve problems, not force people to spend more money than they need to.
Usually reaching for
Got something
that needs building?
Websites, tracking setups, or a small tool that would save your team an afternoon a week. Tell me what's broken.
hello@sheeks.co →